Craig Schoenfeld

Spokesman Craig Schoenfeld Advocates for the Transport of Clean Energy

Direct Connect Development Company has a massive project in the works to build a high-voltage underground transmission line.


A massive project is in the works for Direct Connect Development Company, which wants to build a high-voltage underground transmission line with hopes to transport wind and solar energy from Mason City to the Chicago area. The majority of the SOO Green Renewable Rail project will be built along an already existing rail owned by Canadian Pacific. Moving renewable energy is no easy task. The transmission line will run almost 350 miles and reach 2100-megawatts. If successful, renewable energy that is currently being produced in Iowa, will be available to markets in the east.

“We’re looking at developing an underground transmission line starting at about Cerro Gordo County,” says Craig Schoenfeld, a spokesman of Direct Connect Development. “It will go through eight counties in northwest Iowa and across Illinois, eventually winding up in the Pennsylvania-New Jersey grid for companies and consumers to utilize Iowa’s wind energy.”

According to Craig Schoenfeld, there will be minimal impact on landowners and the environment when constructing the underground transmission line. This has been a huge concern for animal advocates worried about the safety of birds and endangered species. Minimal construction impact is made possible by avoiding natural landscapes and instead using pre-existing rails.

“There’s a natural infrastructure that exists currently,” says Craig Schoenfeld. “We want to utilize that to minimize the impact on the environment and on landowners, and we think that’s the right way to do that by putting it underground through an existing corridor.”

Craig Schoenfeld further explains that large, commercial companies are actively looking for ways to purchase green energy from wind and solar farms not only for utilization in power, but also to boost company profiles. The Direct Connect Development Company is looking to tap into the green market place and fill the demand for cleaner energy. This is only possible by moving the energy from point A to point B through transmission infrastructure. A project of this scale would boost renewable energy production in north-central Iowa for both existing production and for potential new investors in wind and solar energy.

“The market exists but it’s not necessarily in the Midwest,” says Craig Schoenfeld. “We have the abundance to have the ability to produce it, and now by creating the infrastructure to move that product where that higher demand is, we think that’s going to be good for both the producers as well as the consumers.”
The project has a potential completion date of 2024.

Craig Schoenfeld

Craig Schoenfeld Explains Why Passion Matters

Craig Schoenfeld Explains Why Passion Matters

Craig Schoenfeld Explains Why Passion MattersEntering into politics without a clear goal and a cause you believe in is a recipe for disaster. Craig Schoenfeld talks about the importance of passion and how it can change your career.


With over twenty years of experience in the world of politics, Craig Schoenfeld knows exactly what it takes to succeed, and what it takes to fail.


“I’ve watched many great people enter into politics and not make it because they never had a clear mission or something that they truly believed in,” explained Craig Schoenfeld. “The first step you need to take before diving into politics is to find your passion.”


As a consultant, speaker, and political expert, Craig Schoenfeld has never been afraid to take risks and he encourages every client to adopt that mindset.


If you truly want people to vote for you and to support you, if you really want people to believe in your message and to show up when it counts, they need to connect with you on a deeper level, and if you have something that you are passionate about, that really matters to you deep in your gut, crafting your political campaign around that passion will take you to new heights, and give potential voters something to connect with.

“Passion is what drives the greatest politicians, business owners, and activist’s around the world,” explained Craig Schoenfeld. “Tapping into your belief system and creating a campaign based on passion is the first step to success.”


Craig Schoenfeld reminds his clients that most of their target audiences are not fulfilled and struggle on a day-to-day basis. They need something to believe in, and if you can tap into what matters most to you, potential voters will be willing to get behind you.


When Craig Schoenfeld speaks to potential candidates, he asks them to focus on answering why they are running, and to figure out what their mission is. Recognizing these themes early on can help you create a great message that’s centered on what matters most to you and that can help connect you to your audience and build a lasting legacy.


A political career does not happen overnight. It starts with focusing on crafting a message that you believe in and think is worth sharing with potential voters. Tapping into this passion can help you create something that will last for ages.

To learn more about the work of Craig Schoenfeld and to connect, click here.

Craig Schoenfeld

Craig Schoenfeld Understands the Power of Storytelling

If you want to succeed in politics and business, you have to utilize the power of storytelling. For years Craig Schoenfeld has helped clients in politics and beyond to utilize this powerful tool.

If there is one thing Craig Schoenfeld has focused on in his twenty plus years in politics, it’s the importance of telling powerful and meaningful stories. There is no doubt that every great business owner, public speaker, politician and activist from Martin Luther King Jr., to Steve Jobs understand the art and power of great storytelling.

“People get caught up on the big picture and they often forget to start with the why,” explained Craig Schoenfeld. “I always remind my clients that if you don’t know why you are doing something, your audience won’t either and they can’t get behind someone they don’t believe in.”

People today connect to others more than ever before and your potential target demographics are all drawn to captivating leaders and organizations that can communicate a meaningful and engaging story. This form of storytelling can connect your audience to an idea larger than ourselves and gives your audience the chance to feel like they are a part of the story on a deeper level.

This kind of storytelling is especially powerful in political messaging and you see it clearly whenever a politician announces a run for President of the United States.

“They tend to focus on a specific type of messaging that will resonate with their base and take their message to new heights,” explained Craig Schoenfeld. “Politicians focus on this type of messaging because it’s the most shareable and a conversation starter.”

All great companies and leaders understand the importance of crafting a story that people want to share and talk about. This type of evangelism is something that great companies and leaders focus on when crafting stories for the public. You want your target audience to feel so moved and so connected to the story you are sharing that they talk about it everywhere they go, from the grocery store to college campuses.

Another great example of utilizing the power of storytelling was President Barack Obama’s meteoric rise during his first Presidential run. More than ever before, people all around the country all felt connected to the same story so much so that they had to share it with everyone they came in contact with.

If you can tap into the power of storytelling, Craig Schoenfeld believes you can take your company and message to new heights. To learn more and to connect with Craig Schoenfeld, click here.

Craig Schoenfeld

Craig Schoenfeld Discusses the Art of Persuasion

The Art of Persuasion with Craig Schoenfeld


Craig Schoenfeld
Craig Schoenfeld

Public perception is an important aspect of a career in politics yet so many people get it wrong. Craig Schoenfeld discusses the art of persuasion and how it can help you succeed in all areas of life.


With a decorated career in public affairs and politics, Craig Schoenfeld understands the importance of a good reputation and the art of persuasion.


Public perception is a reality, and one of the most important aspects of having a successful career in politics and in any field,” explained Craig Schoenfeld. “The art of persuasion is how bills get passed, companies get funded and careers are built.”


Craig Schoenfeld reminds his clients that persuasion starts with repetition. The more we communicate our position or set of beliefs the more confident we appear to others who are listening. Each act of repetition reinforces the idea in the mind of whoever is listening. This works with pitch ideas for companies, bills before Congress, and just about any position where you are trying to garner influence. This rule also works when encouraging those that like your message or idea, to repeat why they like it back to you, cementing the message in their mind and even getting them to share it with complete strangers.


Address Negative & Positive Aspects with Craig Schoenfeld

Craig Schoenfeld ProfileCraig Schoenfeld also recommends highlighting negative aspects along with the positive. If you can speak to the weaker points of a message or an idea, it shows the audience that you seem more authentic and more human, allowing them to stand behind you because you seem much more like the average person and gives you a level of authority because you appear to have humility and all of the bases of your message or idea covered. (Learn tips on public speaking here)


Making your message easy to digest and to articulate. This can make it a more persuasive sell for your audience as well. You can build certainty when an audience can repeat your message and come up with their own reasons for believing in your message, giving you a higher level of fidelity with your target audience.


Especially in politics, Craig Schoenfeld often teaches clients that inspiring conviction and passion from your audience is a crucial technique within persuading your audience. You want your audience to feel motivated to support your message and carry it themselves.


Persuasion is an important part of all aspects of business and politics. Craig Schoenfeld is always available to coach your business on the art of persuasion.


To learn more about Craig Schoenfeld and to connect, click here.

Craig Schoenfeld

Craig Schoenfeld Discusses How to Get Involved in Politics

Politics can be a difficult world to get involved in. Craig Schoenfeld discusses how to get involved in politics and public affairsCraig Schoenfeld


With over two decades of public relations or affair service and politics, Craig Schoenfeld is a master and expert in the world of politics.


One tip that Craig Schoenfeld offers for anyone interested in a career in politics is to consider non-profit and advocacy work.


“If there is one thing that looks good in politics, it’s advocacy and non-profit work,” explained Craig Schoenfeld. “A great place to start is by picking 5-10 causes that are important to you.”


If there are causes that you are passionate about and resonate with your beliefs, like education, climate change, healthcare or human rights, there are most likely organizations right in your backyard that work to influence some sort of policy on these issues and there will be a way to get involved helping out a cause you believe in.


Starting with advocacy work is a great way to put out feelers to see if politics is something you want to be a part of, and it’s a great way to give back to your community on a local and national level as well.


Craig Schoenfeld always reminds people that advocacy work connects back to politics.

There are specific policies and issues that are going to be influenced by lobbyists and politicians and getting involved on a volunteer or grassroots level is a great way to see if it’s something you want to be involved in.


Advocacy work much like politics is all about relationships and who you know. The only way to meet the right connections is to be in the room with the people that influence these decisions and a great place to start is supporting causes that you are already familiar with and believe in, and it will provide the added bonus of connecting you to powerful influencers in those fields.


Another way that you can get involved in advocacy work is through NGO’s or non-governmental organizations. If you are passionate about travel and global causes this can be another great outlet to build your political connections and make yourself known as a humanitarian while also doing good and getting involved globally.


Politics is all about influence and who you know and Craig Schoenfeld is here to guide you along the way.


To learn more and to connect with Craig Schoenfeld, click here.

Craig Schoenfeld

Craig Schoenfeld Offers Tips on Public Speaking

Public speaking can be difficult to master. Craig Schoenfeld discusses the benefits of public speaking for your brand and company.

With decades of experience in public affairs and politics, Craig Schoenfeld understands the importance of being a good public speaker, and just how much it can influence your brand and company.

“Public speaking is one of the most important art forms around, and it’s just as relevant today as it ever has been, explained Craig Schoenfeld. “Your company has to master its message for it to survive.”

Craig Schoenfeld always reminds his clients that you have to be ok with the nerves. Feeling nervous is a common trait of public speaking, even for extroverts. Before your big speech, If you are feeling a little shy and nervous, it’s completely normal. Channel that nervous energy into preparation and you will do great.

Craig Schoenfeld also recommends planning ahead. Take plenty of time to tailor your message so that the listeners will pay attention and resonate with your speech. When you prepare, spend a significant amount of time on your introduction, leaving listeners with a great memorable moment that they can easily recall when referencing your speech.

When you prepare it’s also important to consider your audience so that you can craft your speech to that specific group. Always remember that your speech is not about you, it’s always about your audience, this can help you craft a better message every single time.

Something people easily forget, and Craig Schoenfeld always reminds his clients is to make eye contact with your audience. This will always communicate to your audience that you are speaking sincerely and it also has the added benefit of making you look confident and sure of your message.

Adding enhanced visuals and audio to your presentation can also add a boost to your speech. By including a short or relevant video or photos and text, you can help your audience remember your speech and connect with it on a more personal level. These visuals can also help tell your brand or companies story, making you more relevant and getting your message across to a larger audience. This can help elevate your message to a professional level and quick help you gain a reputation as an expert presenter, giving you credibility with different groups and businesses.

Public speaking can be a massive challenge to master, and Craig Schoenfeld is always available to help coach your company.

To learn more and to connect with Craig Schoenfeld, click here.

Craig Schoenfeld

Craig Schoenfeld Discusses the Importance of Public Relations

It’s no secret that in order to survive in the digital age, a business needs to have a brand that customers can stand behind. Great public relations helps you do just that. Craig Schoenfeld discusses the importance of good PR.

With over 20 years of experience in public affairs, Craig Schoenfeld is an expert at building brands. He leverages his experience as a lobbyist, political strategist, press spokesperson, and campaign operations manager on behalf of his clients, and he understands brands better than most. He is a highly sought-after lobbyist and multi-state grassroots organizer with deep relationships and experience with elected officials, business organizations, and activists across the Midwest.

“I always remind my clients that good public relations start with relationships,” explained Craig Schoenfeld. To really build up a public relations platform, you need to establish ongoing relationships with a lot of important influencers, this will allow you to also connect with their audience as well.”

Another added benefit of public relations is a massive boost in your company or brands credibility. Because of the very nature of public relations, the intermediaries that deliver your message will be communicating to their audiences on your behalf, increasing the trust the general public has for your company or brand. The importance of influencers cannot be overstated. Public relations can definitely increase your brand at every level.

Craig Schoenfeld always reminds businesses that one of the most important factors in delivering a good public relations message is remembering the simple fact that the public always wants to hear a great story. At the very essence of great public relations is a captivating story, and when the audience connects with it, they are more likely to accept your company or brand. When developing a good public relations message, it’s essential to focus on the story, because that can be a game changer for your company.

Another added benefit of public relations is reputation management. Sometimes you’ll need to get the message out when a product doesn’t work right, or something goes wrong and having a great relationship with the media can help you do this, and can strengthen your reputation when something goes wrong.

Public relations can be a tough field to navigate and having experts like Craig Schoenfeld by your side can change your company or brand forever.

To learn more about public relations and Craig Schoenfeld, connect with him today by clicking here.