Public speaking can be difficult to master. Craig Schoenfeld discusses the benefits of public speaking for your brand and company.
With decades of experience in public affairs and politics, Craig Schoenfeld understands the importance of being a good public speaker, and just how much it can influence your brand and company.
“Public speaking is one of the most important art forms around, and it’s just as relevant today as it ever has been, explained Craig Schoenfeld. “Your company has to master its message for it to survive.”
Craig Schoenfeld always reminds his clients that you have to be ok with the nerves. Feeling nervous is a common trait of public speaking, even for extroverts. Before your big speech, If you are feeling a little shy and nervous, it’s completely normal. Channel that nervous energy into preparation and you will do great.
Craig Schoenfeld also recommends planning ahead. Take plenty of time to tailor your message so that the listeners will pay attention and resonate with your speech. When you prepare, spend a significant amount of time on your introduction, leaving listeners with a great memorable moment that they can easily recall when referencing your speech.
When you prepare it’s also important to consider your audience so that you can craft your speech to that specific group. Always remember that your speech is not about you, it’s always about your audience, this can help you craft a better message every single time.
Something people easily forget, and Craig Schoenfeld always reminds his clients is to make eye contact with your audience. This will always communicate to your audience that you are speaking sincerely and it also has the added benefit of making you look confident and sure of your message.
Adding enhanced visuals and audio to your presentation can also add a boost to your speech. By including a short or relevant video or photos and text, you can help your audience remember your speech and connect with it on a more personal level. These visuals can also help tell your brand or companies story, making you more relevant and getting your message across to a larger audience. This can help elevate your message to a professional level and quick help you gain a reputation as an expert presenter, giving you credibility with different groups and businesses.
Public speaking can be a massive challenge to master, and Craig Schoenfeld is always available to help coach your company.
It’s no secret that in order to survive in the digital age, a business needs to have a brand that customers can stand behind. Great public relations helps you do just that. Craig Schoenfeld discusses the importance of good PR.
With over 20 years of experience in public affairs, Craig Schoenfeld is an expert at building brands. He leverages his experience as a lobbyist, political strategist, press spokesperson, and campaign operations manager on behalf of his clients, and he understands brands better than most. He is a highly sought-after lobbyist and multi-state grassroots organizer with deep relationships and experience with elected officials, business organizations, and activists across the Midwest.
“I always remind my clients that good public relations start with relationships,” explained Craig Schoenfeld. To really build up a public relations platform, you need to establish ongoing relationships with a lot of important influencers, this will allow you to also connect with their audience as well.”
Another added benefit of public relations is a massive boost in your company or brands credibility. Because of the very nature of public relations, the intermediaries that deliver your message will be communicating to their audiences on your behalf, increasing the trust the general public has for your company or brand. The importance of influencers cannot be overstated. Public relations can definitely increase your brand at every level.
Craig Schoenfeld always reminds businesses that one of the most important factors in delivering a good public relations message is remembering the simple fact that the public always wants to hear a great story. At the very essence of great public relations is a captivating story, and when the audience connects with it, they are more likely to accept your company or brand. When developing a good public relations message, it’s essential to focus on the story, because that can be a game changer for your company.
Another added benefit of public relations is reputation management. Sometimes you’ll need to get the message out when a product doesn’t work right, or something goes wrong and having a great relationship with the media can help you do this, and can strengthen your reputation when something goes wrong.
Public relations can be a tough field to navigate and having experts like Craig Schoenfeld by your side can change your company or brand forever.
To learn more about public relations and Craig Schoenfeld, connect with him today by clicking here.