CraigSchoenfeld
Craig Schoenfeld - Appeal to Voters in Campaign Messaging

Appeal to Voters in Campaign Messaging With Craig Schoenfeld

A campaign is only as effective as its strategic message; Craig Schoenfeld explains why.

Voters often make decisions on politicians and campaigns based on their perceptions of the candidate. As a result, candidate profiles and campaign messaging must be crafted to appeal to the voters, or target audience specifically. Craig Schoenfeld, the president of CR3Connect, does this through strategic communications plans and issue advocacy.

An excellent campaign impacts the voter’s perception, helping them decide how to vote. Craig Schoenfeld recommends appealing to human core values, which focus on the emotions and needs of society. Voters want to connect with an issue or candidate through shared values and past experiences. Examples include security, healthcare, ethics, education, and the workforce.

In addition, the message should stay clear and consistent. Craig Schoenfeld explains that a communication strategy is built to direct focus on the message. Voters will grow to recognize and remember the message from repetition, or more importantly, from how it made them feel. All materials including advertisements, press releases, speeches, or mail cards should connect the voters to their values, and ultimately, to the candidate and their message.

To find a suitable message for current and potential supporters, Craig Schoenfeld recommends learning more about the demographic majority. Data from the census and past voter records can provide insight into the demographic makeup of the electorate. Valuable information can include things like age, occupation, gender, party affiliation, and voting history. Craig Schoenfeld uses data to identify a target audience or ideal voter.

With this in mind, Craig Schoenfeld suggests crafting a message to persuade the voter. Instead of flooding them with information, explain how the candidate or issue will change their situation for the better. Voters ultimately want to know what can be done for them. Also, Craig Schoenfeld notes that strategic communications plans will use an opponent’s weaknesses to its advantage. The goal is to position the candidate as the best possible choice above all others.

About Craig Schoenfeld: 

 With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

 Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information about Craig Schoenfeld and CR3Connect, visit www.cr3connect.com.

Craig Schoenfeld Offers 3 Tips for Media Interactions

Government affairs professionals turn to Craig Schoenfeld for interview advice.

The demand for content has drastically increased with the widespread use of mo
bile devices and social media. People can now consume news anywhere, at any time. In order to adapt to the demand for timely and relevant content, a plethora of news stations and outlets quickly popped up across the country.

Journalists now seek out government affairs professionals for interviews, which can be overwhelming for those who aren’t sure how to handle it. Interviews can be tricky, and the pressure can feel great when it’s all in front of a camera. Craig Schoenfeld, the president of CR3Connect, provides valuable tips to help government affairs professionals prepare for media.

Plan Your Message

Before heading into an interview, it’s essential to know the objective. Craig Schoenfeld recommends identifying the target audience and key messages before drafting talking points. Prepare for likely questions and condense thoughts to feel confident in what you want to say.

Next, Craig Schoenfeld encourages government affairs professionals to practice speaking their message. Keep the objective as short and straightforward as possible.

Research

Craig Schoenfeld does not recommend walking into an interview blindly with no information about the reporter or news outlet. Reviewing previous coverage, especially from your subject area, can be extremely beneficial when preparing. It’s not possible to anticipate every question. However, research will help you feel more comfortable and familiar with what is about to happen.

Stay Calm

Without speaking a word, much can be said through someone’s body language, appearance, and demeanor. Craig Schoenfeld recommends wearing a simple outfit that is both comfortable and not distracting. Avoid fidgeting and always ask what direction to look before beginning the session.

Craig Schoenfeld notes that pausing to gather your thoughts will come across much better than stuttering or rambling. During preparation, film yourself talking and play it back to evaluate yourself. While most people do not like to watch themselves, you are your best critic. It will provide valuable feedback.

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com

Craig Schoenfeld

Craig Schoenfeld Provides Six Tips for an Effective Political Campaign

New politicians count on Craig Schoenfeld of CR3 Connect for his expertise in creating a successful political campaign. 

Running for political office in the United States has become more competitive than ever before. With the rise of the internet and social media, citizens have become extremely interconnected and have more opportunities to get their name out there for a campaign. The influx of people with minimal political experience creates a knowledge barrier. Craig Schoenfeld, the president of CR3Connect, shares useful tips for new politicians who want to have an effective political campaign.

  1.   Make Sure Your Family Is on Board.

This is one of the most critical pieces needed for a successful campaign. Political campaigns are long and tough, no matter the level. Craig Schoenfeld believes that having a supportive, committed family is crucial for a good campaign.

  1.   Get Ready for Hard Work.

Campaigns are physically and mentally demanding and are generally a full-time job. Craig Schoenfeld believes that up and coming politicians need to stay focused and put in the extra hours. 

  1.   Have A Plan. 

Effective campaigns need a well-thought-out plan. It should include identifying the target audience, how you will reach your constituents, rally locations, yearly calendar, and more. The campaign plan needs to be adaptable because things change often. Craig Schoenfeld recommends hiring a professional for assistance in creating an effective campaign. 

  1.   Start Low. 

Start campaigning for a city councilperson seat or similar. New politicians that campaign for a high-level seat waste their time and resources. Craig Schoenfeld explains that it’s easier to start making progress on a lower political level. Also, while doing good work, you can get more popularity and exposure through your actions.

  1.   Use Quality Voter Data. 

With the ever-increasing value of data, useful data on voters within your district is crucial. Craig Schoenfeld notes that voter data helps you determine where you should spend your time campaigning, how much money is needed in certain areas, and ultimately how to get a feel of how the public perceives you. 

  1.   Smart Targeting. 

As previously stated, voter data can be used to target voters that are on the fence or likely to be swayed in your direction. It is better to target these voters than spend your time targeting those voters that will not vote for you no matter what. We all should be receptive to good ideas and different opinions, but the reality is, some voters will always vote red and voters that will always vote blue. Depending on what side of the aisle you run on, Craig Schoenfeld believes it is best to focus on those that vote for your party and those that could vote for either party. 

About Craig Schoenfeld: 

 With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

 Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com

Craig Schoenfeld

Improve Your Government Relations Technique with Craig Schoenfeld’s Expert Advice

With the right guidance and strategy, Craig Schoenfeld believes anyone can lead a movement of change.

When it’s time for a federal election, campaigns are in full motion. Representatives are very busy, constantly being pulled in a million different directions. So how does an organization get started on the right foot with those who make our policies and programs? Many people are told to “build relationships”, but that sounds easier than it actually is. 

Craig Schoenfeld, popular lobbyist and president of CR3 Connect, shares his expert advice on improving your government relations technique. 

Research

When contacting influential government leaders, Craig Schoenfeld recommends providing research in relation to the issues at hand. With so many different sectors of industry and community to organize, government officials cannot be well versed in everything. By giving stories and statistics with your plea, officials can better understand their audience and make informed decisions. 

Plan Events

First, invite government officials to informal and formal briefings that relate to key issues in your industry. To have the most engagement possible, Craig Schoenfeld recommends hosting the event while a legislative chamber is in session. This event should be researched and planned out well in advance. Emails should also be sent out regularly with relevant updates and information. However, Craig Schoenfeld notes that all emails should be short, straightforward, and a relevant source of knowledge. 

It’s Who You Know

Find out which governmental departments work on the topics relevant to your community and industry. Craig Schoenfeld recommends directly contacting those specific individuals instead of sending information through generic inbound sources. Always express your gratitude for their time, as they are busy and hardworking people like the rest of us. 

Hire an External Consultant

When trying to narrow in on the right technique for your government relations strategy, consider hiring a consultant. Craig Schoenfeld explains that an experienced professional will have access to additional resources, connections, and insight to help you get the results you need. 

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com

Craig Schoenfeld’s Guide for Effective Media Relations

Landing media coverage for your business is not as easy as you’d think; Craig Schoenfeld explains why.

Media relations has always been a vital part of business, although the process has changed over time as technology advances. Professionals can share information and important updates about their company to trusted outside sources. When that information is picked up by a popular news station or social media channel, the information spreads quickly to the public.

Getting a company’s news to land a spot in the media takes the time and talent of an experienced team. Whether it’s a groundbreaking new product, a political movement, or an impactful story, getting coverage in the media can make all the difference for a favorable outcome. A carefully crafted message can boost a company’s reputation and sales while raising brand awareness.

Craig Schoenfeld, President of CR3 Connect, explains how a qualified firm uses the following tools for a successful media relations campaign.

1. Prepare a Pitch

When crafting a pitch to a media outlet, Craig Schoenfeld recommends personalizing the message as much as possible. Think about who you are communicating with and how your content will best be interpreted. It’s essential to be as clear and straightforward as possible. Craig Schoenfeld notes that the pitch should be proofread and void of spelling errors.

2. Build Relationships

Emailing a pitch is a great first step to securing a spot in the media. However, Craig Schoenfeld points out that building professional relationships over time will help to secure larger placements in more prominent news outlets. Spend time outside the office engaging with reporters and journalists in your area to create real-life bonds.

There is no substitute for experience or the years it takes to form good relationships, which is especially important in times of crisis. Craig Schoenfeld started his business, CR3 Connect so that clients could use his extensive network for their immediate media relations needs.

3. Editorial Calendars

Gather and catalog company information on editorial calendars. Update them frequently and create a strategic media release plan based off of company events and news. Craig Schoenfeld explains that editorial calendars help keep the company on schedule while delivering updates to the public.

It’s important to be timely with both releases and the media inquiries that follow. Craig Schoenfeld believes that the media relations team should be prepared to answer any questions about the release quickly. Reporters and journalists are flooded with content and usually have limited spots on their schedule for new coverage. By being available to answer questions and schedule appointments, your story is more likely to be featured.

For more information on Craig Schoenfeld and Media Relations at CR3 Connect, visit cr3connect.com.

3 Key Steps for Crisis Communications Plans with Craig Schoenfeld

Craig Schoenfeld of CR3 Connect explains how proper planning includes anticipating the worst.

A crisis can happen to any organization, no matter how successful. To stay afloat, it’s crucial to have a crisis communication plan in place well before any signs of crisis even arise. The longer a company waits to address the situation, the more likely damage will incur. This applies to all organizations, both large and small.

Leaders should think about how a crisis would affect the employees and customers in addition to the company’s public image. When swift action is taken, it means the company is well-prepared. Craig Schoenfeld, President of CR3Connect, shares three key steps for a successful crisis communications plan.

Anticipate Disaster

When working with a dedicated professional crisis communications team, the first step is to predict all potential crises that could arise within the organization. Craig Schoenfeld explains that this will help the company prepare responses and dive into various scenarios. When under pressure from a real crisis, it’s easier to modify plans that have already been created compared to starting from scratch.

Craig Schoenfeld points out that this step also helps leaders find preventable disasters before they arise. Brainstorming can lead to positive changes in company policy and employee education.

Open Communication

Next, a company should designate a spokesperson to act as a consistent voice for the organization. This person should be extensively briefed on all potential issues and responses. They should stay well informed within the company and reference back the material periodically.

Although a crisis cannot be undone, Craig Schoenfeld believes that clear and honest communication with the public can help reduce damage to the company’s reputation. Clear and consistent communication will prevent rumors and false information from spreading out of control.

Formal Analysis

Craig Schoenfeld’s final step is to create and implement a formal analysis when the crisis communications plan is complete. Employees should reflect on what they learned and provide insight on how the training could be improved. A formal post-analysis should also be prepared for the event of an actual crisis, where the team can evaluate the methods used and their outcomes.

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com.

Craig Schoenfeld - 2 Key Components to Grassroots Advocacy

2 Key Components to Grassroots Advocacy with Craig Schoenfeld

President of CR3 Connect, Craig Schoenfeld, talks strategy when it comes to building a successful campaign. 

Craig Schoenfeld
Craig Schoenfeld

Grassroots advocacy campaigns are often used by Non-Profit organizations that are looking to build their support base and be the leaders of change.

To see a movement rise from the ashes, the community must come together and unite.

The public must be encouraged to contact their legislators and government officials, and have the information to do so. 

Craig Schoenfeld, President of CR3 Connect, understands what it takes to organize and launch a successful grassroots advocacy campaign.

He shares 2 important aspects potential clients should be aware of.

 

Online Petitions

Creating online petitions is one of the fastest ways to spark real change in the political landscape. It requires very little effort for the supporters who only need to take a minute to sign, encouraging more participation. With social media platforms like Facebook, online petitions can quickly spread and gain traction. Supporters are likely to share the message or cause they believe in with a friend or family member who also feels the same way. Some people will even take things a step further by sharing it on their news feed to all their connections. 

 

Craig Schoenfeld notes that the key factor in creating a successful online petition is not only sharing, but carefully crafting the message. Using a professional firm like CR3 Connect will help ensure the message stays clear and concise. When communication is too long or hard to understand or does not have enough critical information, it can be difficult to grow a support base. 

 

Convenient Contacts

Leaders of change need to help their supporters as much as possible by providing simple directions for taking initiative. Craig Schoenfeld explains that with the help of professionals, a list of stakeholders will be available allowing leaders to provide their supporters with their legislators’ contact information. Supporters should never be discouraged to take action simply because they do not know who to contact or where to find the information. 

 

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. 

Craig Schoenfeld is the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com

 

Modern Grassroots Advocacy Tools by Craig Schoenfeld

The new technology provides grassroots advocacy leaders, like Craig Schoenfeld, with advanced tools that help campaigns succeed.

Craig Schoenfeld
Craig Schoenfeld

Grassroots advocacy campaigns are created with the intent to communicate important issues to the public, encouraging people to stir change by contacting their elected officials.

These campaigns rely on citizen-based activism and raise public awareness so that the people who would be impacted most by proposed policies can have an influence on public policy and regulation. 

This, however, is easier said than done, which is why many organizations and non-profits turn to professionals when looking to begin a new campaign.

To get results, professionals use a variety of tools to reach favorable outcomes.

Craig Schoenfeld, president of CR3Connect, explains 4 popular grassroots advocacy tools that are commonly used in campaigns.

Online Software

There are many software options available that allow the leader of a grassroots advocacy campaign to create an online presence and grow a campaign digitally. Craig Schoenfeld notes that software programs, like NationBuilder, have many tools and resources built into one platform which can assist with fundraising, website creation, organizing events, and gathering volunteers. 

Canvassing

Another interesting tool is called canvassing, which helps those out in the field get the best possible results by tracking real-time data. Apps like Ecanvasser allow those on foot to record information from citizens including their name, contact information and even survey questions. Craig Schoenfeld believes that this is a great resource when raising awareness at events or going door to door. 

Outreach

Getting your message out to a very large population can be tough, especially when trying to manage multiple avenues at once. People can be reached by direct mailers, phone calls, and email, to name a few, by using the right outreach tools. Software such as CallHub and MailChimp can provide easy to track information, scalability, and personalization for your campaign. 

Volunteers

It takes a team to run a campaign, and more often than not, that also requires finding volunteers. Software like CiviCRM offers tools to help sign up volunteers, manage schedules and events, and track data. Craig Schoenfeld believes that with the right volunteers, a campaign can reach new heights. 

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. 

Craig Schoenfeld is the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com

Craig Schoenfeld - Government Affairs Strategies

Craig Schoenfeld Launches Government Affairs Strategies

Many people make the mistake of simply not paying attention to their government officials. These officials which operate at various levels of government including local, state, federal, and international, play a big role in the day to day operations of businesses. Craig Schoenfeld, president of CR3Connect, shares the importance of staying involved in policies that impact taxation, regulations, data security, mergers, and more.

No matter the industry, every business is impacted daily by the government, which directly affects their bottom line. Craig Schoenfeld notes that businesses should always turn to a professional to monitor all government developments, both positive and negative, which impact a company. That information should be used to develop strategic government affairs strategies, something Craig Schoenfeld and his team at CR3 Connect specialize in. Many companies do not have the funds for in-house counsel, however, obtaining services in government affairs strategies can prove to be of great value to a company.

Using his many years of political experience, Craig Schoenfeld recommends becoming involved with government relations before a problem arises. By simply contacting and meeting your local and state officials, business owners can establish relationships with key congressional members. There is even a commercial interest sector for those who operate businesses internationally. Craig Schoenfeld notes that these officials are usually very happy to meet with leaders in the community and learn how various businesses operate. By doing this first, they will be more helpful when important problems or issues come up.

Next, Craig Schoenfeld suggests staying on top of information from newspapers, trade associations, government publications, blogs, and more. Staying well-informed means that you will be able to spot issues right away. The faster these issues are prioritized, the sooner a government affairs strategy can be put together.
Craig Schoenfeld believes that all strategic plans should first begin with determining the end goal of a campaign. Creating a specific outline to determine the measure of success is very important to stay on course. These goals could be to pass a new law, make changes to a proposal, or stir up change. No matter the goal, Craig Schoenfeld wants people to know that patience and persistence is needed. Working in government affairs can be a very slow and frustrating process, often taking years to reach the finish line. Understanding this and communicating it with your team can make all the difference between a successful or unsuccessful campaign.

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com

Craig Schoenfeld Issue Advocacy Campaigns

Issue Advocacy Campaigns Explained by Craig Schoenfeld

If you need to bring awareness to a cause, Craig Schoenfeld believes an issue advocacy campaign could make all the difference. 

Craig Schoenfeld
Craig Schoenfeld

More often than not, many opinion leaders and decision makers don’t fully understand what issue advocacy means or its importance. When people hear issue advocacy, things like advertising, marketing, or lobbying usually come to mind. Craig Schoenfeld, president of CR3 Connect, explains that issue advocacy is, in fact, an extensive campaign involving communications strategy and tactics that advocate for, against, or to neutralize a policy issue. These issues could be impacting a business, association, or individual person. 

Craig Schoenfeld describes issue advocacy as attracting the deserved attention and necessary action to a client’s cause. This cause is usually a broad political or social issue that needs more awareness. The goal here is not always to sway or change the opinion of something one way or the other, but to spread information and bring an issue to light. These issues can be from any industry. Craig Schoenfeld has successfully built issue advocacy campaigns for a multitude of clients from the energy, health care, and agriculture sectors. 

News is now available 24/7 across a multitude of platforms that range from radio to television, to social media. Since issue advocacy requires attracting public attention to an issue, Craig Schoenfeld recommends finding a professional to navigate all the different audiences, messages, and approaches available. Not only does the message need to be delivered using the right channels, but it also needs to be strategically crafted.

When working on an issue advocacy campaign, Craig Schoenfeld wants people to think about the cause or issue before captivating them to engage in and share an idea. Making the issue stand out requires giving it a unique brand or identity. Craig Schoenfeld also recommends making the cause as clear and easy to understand as possible. A clear message is a key to reaching the widest possible audience, which will, in turn, give the client the most opportunity to inspire others to take action. 

Issue advocacy campaigns are increasing in popularity as people work together to break down barriers and change societal norms. Craig Schoenfeld believes it is a useful tool that can no longer be ignored, as a well-researched campaign can make all the difference in succeeding, or watching an issue crumble. 

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. 

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.