CraigSchoenfeld

Craig Schoenfeld Launches Successful Strategic Communications Plans

Take the guesswork out of campaign communications using Craig Schoenfeld’s expertise.

Communications is a broad term, and quite frankly, a broad professional field. It includes all those who want to create, push, deliver, or study information that goes to the public or to the masses. Public relations, marketing, journalism, video producers, educators, and researchers are all examples of communications professionals with different agendas.

Strategic communications in particular has become very popular the past two decades. It’s a term that describes the merging of communication efforts with a specific plan or agenda. Craig Schoenfeld, president of CR3 Connect, helps clients put forth the best message possible in order to reach specific goals, promote an organization, or advocate for legislation. The messages needs to not only be persuasive and compelling, but also delivered through the right channels, at the right time, to the right audience.

There are now more avenues to reach the public than there has ever been in history. From traditional print, to television, to social media, navigating options and choosing the best avenue can be overwhelming and very challenging to a non-professional. Craig Schoenfeld believes that the excellent execution of crafting messages, deployment, and delivery, takes research and experience.

With more than 20 years of experience as a lobbyist, political strategist, press spokesperson, and campaign operations manager, Craig Schoenfeld understands how vital a smart and actionable communications plan is to his clients. In fact, it is the backbone of his business, CR3 Connect. Craig Schoenfeld guides his clients through the entire process, seeing the campaign through properly from start to finish.

A strategic communications plan needs consistent access to the same communication channels. Networking can provide additional access to channels that others may not have access too. Craig Schoenfeld has developed excellent relations throughout his entire career with high ranking elected officials, business organizations, and activists across the Midwest United States.

Armatures in business or politics can run into the issue of professionalism and poor PR management. An entire campaign could come undone with something as simple as a thoughtless post on Twitter. Craig Schoenfeld helpsclients avoid using unstrategic communications, which can negatively impact a campaign in the long run. Preventative measures are always better than trying to clean up an avoidable reputation error.

Accomplishing goals with strategic communications is an art that Craig Schoenfeld has mastered at his company, CR3 Connect. Without creating a master plan, cranking out information can be unproductive due to running the risks of misallocating efforts. Craig Schoenfeld focuses on concrete outcomes, in-depth analysis, and precise implementation with the big picture in mind, always. For more information about Craig Schoenfeld and CR3 Connect, visit: www.cr3connect.com.

Public Relations in Politics with Craig Schoenfeld

President of CR3 Connect, Craig Schoenfeld, explains the history of public relations and its importance in today’s political scene.

 

Craig SchoenfeldPeople are often surprised when they realize public relations in politics has been around since ancient times. From the creation of massive monuments in a leader’s honor, to spread rumors and lies about an opponent, public relations has always been critical in elections. It has developed into today’s complicated expectations and remains at the forefront of importance in not only politics but business as well.

 

When mass communications arrived, politicians gained the ability to influence the masses for the first time. Innovations in technology allow us to reach more people than ever before, but it requires strategic planning and knowledge. That’s why politicians and business people turn to Craig Schoenfeld for his experience in the political arena, which allows him to successfully provide superb PR services for his clients.

 

Craig Schoenfeld recommends all politicians set up a social media team. Using social media as a resource allows us to instantaneously share news or information 24/7 from just about anywhere in the world. For political campaigns, the social media team is there to prevent false stories from spreading, to provide the public with correct information regarding the candidate’s campaign, and to provide the candidates would be constituents’ platform to speak their main concerns. Social media is very powerful in today’s society. A bad social media team can hinder an otherwise excellent candidate.

 

Next, Craig Schoenfeld stresses the importance of the politician’s ability to utilize Twitter. Social media should be utilized across all platforms, but Twitter reigns supreme in the political social media environment. Twitter provides real-time alerts and PR teams need to monitor mentions and posts of the politicians in order to not only get a feel of the current public opinion but to promote the candidate. It is also an excellent way for a politician to showcase their personality and the issues they are passionate about.  

 

Lastly, Craig Schoenfeld suggests having a plan in place for every possibility that could derail the public’s opinion on the politician’s prowess. Everyone has weaknesses and it is best to prepare for situations that would exploit those weaknesses. Being prepared for the worst will allow politicians to focus on important issues. Also, Craig Schoenfeld states that debates are often the time when planning for every situation comes to fruition most frequently. Candidates that can take political attacks in stride with an adequate response are typically those that get elected and serve out their terms with good public perception.

 

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Craig Schoenfeld Positively Impact Corporations

Crisis Communication Strategies by Craig Schoenfeld Positively Impact Corporations

Craig Schoenfeld, president of CR3 Connect, explains how crisis communication plans mitigate damage to companies’ reputations.

Craig Schoenfeld
Craig Schoenfeld

It’s vital for companies to be prepared for sudden emergencies or conflicts that could negatively impact the organization.

When a crisis happens, communicating strategically to employees, clients, and the general public can mitigate damage to the company’s reputation by outside sources.

Craig Schoenfeld, president of CR3 Connect, helps clients create crisis communication plans that are designed to deal with negative media and build a brand.

Speed

As a crisis begins to unravel, the speed at which a company responds is a crucial component to putting out the fire. Craig Schoenfeld has extensive experience and background knowledge on campaign operations, making him a strong asset in creating quick responses. The faster a company can put together a compelling message, the quicker they deny a crisis the opportunity to get out of control.

Information

Communication can be used as a powerful tool to spread correct information and remove any potential speculations. By providing the right information, Craig Schoenfeld can protect your business against future threats and rumors. Once a communication strategy has been implemented, it’s imperative to monitor the effectiveness of that strategy. Additional communication may be needed.

Craig Schoenfeld stresses the importance of releasing the right information the first time because once a message is released, it cannot be taken back or changed. That’s why CR3 Connect specializes in crisis communication strategies, to make sure you and/or your company can be presented in the best way possible. With the proper plan, a large crisis can be reduced to merely an interruption.

Responsibility

When mistakes have been made, taking responsibility for what did and did not happen can prevent additional bad press. Craig Schoenfeld explains that taking ownership means the public can calm down and agree with your statement, instead of bringing backlash about issues that were ignored or falsified. The more effectively messages are communicated, the better the results at the end of a crisis communications campaign.

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Craig Schoenfeld Recommends Top Canoeing Destination in the Upper Midwest

Craig Schoenfeld

The Root State River Water Trail is the perfect place for canoeing, and Craig Schoenfeld is ready to explain why.

Those who live in the Upper Midwest region of the United States know just how beautiful the landscapes can be in the summer. The delightful weather draws outdoor enthusiasts to sparkling rivers and waterways for relaxation and recreation. Canoeing in particular, is an activity that can be enjoyed across all ages throughout life, and makes for a fantastic family getaway on the weekends.

Craig Schoenfeld, a widely known politician and lobbyist in Iowa, promotes canoeing for its mental and physical health benefits. Spending time engaging in outdoor activities, like canoeing, can reduce stress levels, improve creativity, and even improve cardiovascular fitness. Craig Schoenfeld has seen these benefits in his personal life after canoeing through much of the region’s waterways, and highly recommends visiting the Root River State Water Trail.

This beautiful water trail has very few riffles to navigate, although these areas are a great place to look for fish that enjoy living near the oxygenated water. Fish species that can be found in this river include but are not limited to crappies, sunfish, rough fish, smallmouth bass, brown trout, and channel catfish. Craig Schoenfeld notes that there are designated fishing areas for those who have a trout stamp. The Root River is also home to more than 40 different species of birds, so be sure to bring your binoculars!

A very gentle to moderate flow makes the Root River State Water Trail perfect for beginners and those who want to kick back and relax. Craig Schoenfeld recommends keeping an eye on seasonal weather and rainfall patterns, which affect water levels and intensity. You can expect to see beautiful pastureland in addition to rolling hills with cottonwood and maple trees.

The Root River State Water Trail is known for taking guests back in time as they view iconic landscapes and quaint towns along their journey through southeastern Minnesota. Craig Schoenfeld rates this a top destination due to the historical sights, available accommodations, and family atmosphere.

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. His popularity as a lobbyist and multi-state grassroots organizer has grown tremendously throughout his career, which continues to prosper.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Incredible Places to go Canoeing in Iowa Recommended by Craig Schoenfeld

To a break from the grind of Iowa’s Capital, Craig Schoenfeld shares a few of Iowa’s most beautiful destinations.

Craig Schoenfeld
Craig Schoenfeld

Iowa is surprisingly home to some of the most beautiful waterways in the United States. With such a large variety of lakes and rivers to choose from, outdoor enthusiasts of all skill levels travel near and far to enjoy canoeing and kayaking. This outdoor activity can be very relaxing and provide a great workout.

As a busy politician and lobbyist, Craig Schoenfeld knows how important it is to kick back and relax. After canoeing through Iowa’s large network of water trails, Craig Schoenfeld recommends a few beautiful trails that are a must see.

  1. The Upper Iowa River

As a tributary to the Mississippi River, the Upper Iowa River is one of the most popular destinations in the state of Iowa. It is set apart from other locations due to the magnificent limestone bluffs, which reach 330 feet high. Advanced paddlers prefer starting their journey at Lime Springs or Florenceville. Most people, however, begin at Kendallville, where you can also rent kayaks and canoes.

  1. Saylorville Lake

This lovely reservoir is approximately ten miles from Des Moines, and is a popular outdoor recreation destination for canoeing, swimming, fishing, camping, biking, wildlife watching, hiking, and boating. This lake area is 26,000 acre and also includes woodlands, wetlands, and prairie habitats. Not only is the area beautiful, but it due to the wide variety of activities offered, it’s a one stop shop for everyone in the family. Be sure to check out the only floating restaurant while you’re there, Latitude 41 Bar & Grill.

  1. Lake Ahquabi

Located at Lake Ahquabi State Park, this destination has a sandy beach area and two boat ramps. You can also rent canoes, kayaks, and paddleboards before calling it a night to make camp. For those who like to fish, this spot has twice the average catch rate!

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. His popularity as a lobbyist and multi-state grassroots organizer has grown tremendously throughout his career, which continues to prosper.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Craig Schoenfeld Supports Iowa Farmers

Craig Schoenfeld Supports Iowa Farmers Through Ethanol Production

Successful lobbyist, Craig Schoenfeld, explains the need for corn production and ethanol in America.

Craig SchoenfeldIn America, ethanol has steadily remained a popular energy source for automobiles, engine fuel, and fuel additive. The use of ethanol produces lower carbon dioxide emissions and roughly the same levels of other oxides of nitrogen emissions and hydrocarbon.

Craig Schoenfeld understands the value of ethanol production and is currently a successful lobbyist for Valero, a Fortune 500 international manufacturer of petrochemical products including ethanol.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Ethanol has fewer volatile components than gasoline. Because of this, fewer emissions are released from evaporation. Typically, ethanol will be blended with gasoline to improve fuel octane and reduce carbon monoxide emissions. E85 is a blend of 15 percent gasoline and 85 percent ethanol. E85 fuel capable cars are becoming more widely available.

Most major auto manufacturers produce many different styles of automobiles that accept E85. As more automakers become E85 friendly, E85 is becoming more readily available at gas stations in the United States.

 

Craig Schoenfeld Discusses Ethanol

Ethanol is mostly a product produced from processed corn. In Iowa, corn farmers are essential to the local economy. As ethanol consumption increases, corn production continues to steadily rise, supporting Iowa farmers and creating domestic job opportunities.

The production of ethanol from domestic corn reduces the United States dependence on oil from foreign nations and increases the country’s energy independence.

Because ethanol production does not require drilling, the economic pressures to tap into natural resources are reduced. Environmentally-sensitive locations such as the Gulf of Mexico and the Arctic Ocean could ultimately have less drilling activity and oil spill disasters. It also reduces fracking, which lowers the risk of oil spills in Iowa that harm farmers and their land.

Ultimately, oil pulled using invasive, destructive methods can be reduced, also resulting in a decrease in the construction of oil pipelines.

The main disadvantage of Ethanol is the need for a large amount of farmland to be used for industrial corn production. This can result in fewer crops grown for food.

However, this disadvantage can be mitigated if farmland crop production is effectively balanced to minimize the loss of food crops.

Craig Schoenfeld uses his 20 plus years of political experience to lobby for ethanol manufacturers to help ethanol reach its full potential in Iowa. Craig Schoenfeld also serves as the executive director for Iowa Growth Project.

In this role, Craig Schoenfeld is educating the electorate of Iowa on issues regarding energy efficient fuels such as Ethanol.

GRASSROOTS ADVOCACY IN IOWA WITH CRAIG SCHOENFELD

Grassroots Advocacy in Iowa With Craig Schoenfeld
Influential lobbyist, Craig Schoenfeld, is making a difference to the residents of Iowa.

Grassroots activism has been a vital part of the United States democratic process for centuries. Craig Schoenfeld has risen to become one of the top lobbyists in Iowa. He has worked as a lobbyist, political strategist, press spokesman, and campaigns operations manager for many high profile clients. Craig Schoenfeld’s popularity as a multi-state grassroots organizer has grown tremendously throughout his career. Grassroots movements use collective action from the local level to effect change with political or economic movements.

Craig Schoenfeld is now the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing action plans to provide remarkable solutions for complex problems in media relations, public strategy, crisis communications, strategic communications, government affairs, grassroots organizing, and more.

One primary focus of grassroots advocacy programs is to put specific people at the forefront of political discussions that directly impact their lives. This could be a group of employees from a company, residents from a community, or environmentalists seeking a change. Everyday citizens can be heard and considered through grassroots advocacy.

When people can more easily engage with elected officials, legislators receive more information on proposed policy initiatives that they otherwise would know little about. Organizations who take advantage of lobbyists like Craig Schoenfeld, can effectively influence policy and possibly mold the future of their entire industry.

People who work in grassroots movements are typically those who understand the issues surrounding policy initiatives. They care about the local community and those that are most affected by the problems that initiate policy change. Craig Schoenfeld uses his 20 plus years of political experience to effectively establish grassroots advocacy groups in Iowa and educate citizens on complicated legislative processes.

More attention is being drawn to the grassroots approach in political activism. Grassroots approaches consist of small donor fundraising, social media posts, protests, online groups, text messages, phone calls, and rallies. These movements influence community engagement in politics through bottom-up decision making. By using a bottom-up decision-making approach, grassroots organizations and communities to have a voice without relying on large donor funding, which can sometimes be unethical.

Craig Schoenfeld also serves as the executive director for Iowa Growth Project. In this role, Craig Schoenfeld is able to make a positive impact for Iowa residents. the Iowa Growth Project is utilizing its grassroots mobilization efforts to educate state leaders and engage civic participation on the importance of maintaining the state’s physical infrastructure, retaining and attracting businesses through a competitive tax structure, and to serve as a leader for other states to improve in education, technology, and environment-friendly business practices.

Craig Schoenfeld Plays Crucial Role in Government Legislation

Through lobbying, Craig Schoenfeld lets the voices of citizens be heard.

In the United States government, lobbying is a crucial component to keep the wheels turning. Lobbying provides access to government legislators so that legislative action, which affects all citizens, can be influenced. Without lobbying, the government at every level would have a difficult time sorting out the many competing interests of citizens.

Craig Schoenfeld is the president of CR3 Connect, one of Iowa’s leading strategic advisory lobbying firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, and mobilize key constituencies.

Craig Schoenfeld uses his 20 plus years of political experience to provide citizens access to important issues. Lobbying at its core, is meant to provide the opportunity for the interests of many to be heard. The interests of many are more likely to be heard due to the grouping of individual voices into one voice that legislators can hear. Governments are more likely to be receptive to the focal point of an interest group with a large amount of support.

Lobbying is crucial for the mobilization of individual constituents. Craig Schoenfeld specializes in aggregating the interests of many constituents and providing a voice to be heard. In addition to making his constituents’ voice louder, Craig Schoenfeld is able to dive into research and fact checking on issues to bolster arguments towards legislation. Lobbying applies the necessary pressure on issues that otherwise may fall out of focus by the government.

Thousands of bills are presented to Congress each year. Legislation material presented to congress is complex and needs more than one person to be adequately presented. Nobody is an expert in everything and lobbyists help close that gap of knowledge.

Many lobbyists have a background serving in a government position. Craig Schoenfeld served on the Iowa House of Representatives Republican caucus staff for six years. This experience is crucial to knowing how to effectively lobby and get legislative passed.

Now, Craig Schoenfeld serves as the executive director for Iowa Growth Project. In this role, Craig is educating the electorate of Iowa on issues regarding the state’s economy, job growth, education, tax infrastructure, and business expansion in Iowa.

Lobbying is an integral part of government and legislation. If lobbying is utilized properly, the similar voices of many can be consolidated into one voice that has power to pass legislation. Through research and fact checking, CR3 Connect is a leader for lobbying advising in Iowa. Craig Schoenfeld is an effective lobbyist that is able to explain the practical effects of legislation for his constituents.

Craig Schoenfeld

Craig Schoenfeld Rises to the Top for Lobbyists in Iowa

A wide range of expertise built Craig Schoenfeld’s network throughout his career.

With more than 20 year of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. His popularity as a lobbyist and multi-state grassroots organizer has grown tremendously throughout his career, which continues to prosper.

Craig Schoenfeld founded and is currently President of CR3 Connect, one of Iowa’s leading strategic advocacy and lobby firms. They specialize in creating innovative strategies to support key constituencies and to inform the public and public officials. CR3 Connect uses creative action plans to provide remarkable solutions for complex problems in media relations, public strategy, crisis communications, strategic communications, government affairs, grassroots organizing, and more. He also is a founder of Prairie Law Political Consulting, a public relations and political consulting group that specializes in a variety of policy fields.

Prior, Craig Schoenfeld worked as a senior account executive for LS2group, a public affairs firm. He also helped drive DomiKnow, Inc., a digital marketing company, from a start-up venture to a publicly traded corporation. Craig Schoenfeld also partnered with former US Attorney and US Senate candidate Matt Whitaker, at Whitaker Strategy Group in Des Moines, Iowa.

As a strong leader in the political scene for Iowa, Craig Schoenfeld has worked for and consulted for a variety of state and federal candidates, including former President George W. Bush for the 2000 Iowa caucus and general election teams. He spent time serving as executive director of former New York Governor George Pataki’s 2008 exploratory PAC in Iowa, and directed state presidential operations for former US House Speaker Newt Gingrich in 2012.

Craig Schoenfeld’s extensive experience doesn’t end there. He spent six years on the Iowa House of Representatives GOP caucus staff. Craig also spent a decade on a team leading multi-client legislative and lobbying efforts on behalf of the law firm of Wasker, Dorr, Wimmer & Marcouiller P.C. He currently works as the executive director for Iowa Growth Project, which is a nonpartisan organization educating the state’s electorate on issues before the Iowa Legislature.

Craig Schoenfeld earned his bachelor’s degree from the University of Wisconsin-Stevens Point. He went on to earn his law and master’s degrees from Drake University in Des Moines, Iowa. Craig Schoenfeld is a native of Beaver Dam, Wisconsin. He has a deep passion for his field of expertise and enjoys helping others achieve their goals.

Craig Schoenfeld - Iowa’s Renewable Energy

Spokesman Craig Schoenfeld Announces Plan for Moving Iowa’s Renewable Energy East

A growing market for clean energy motivates a company to build an underground transmission line.

Craig Schoenfeld
Craig Schoenfeld

Direct Connect Development Company wants to construct a high voltage underground transmission line to transport wind and solar energy from Mason City to the Chicago area. The SOO Green Renewable Rail Project will be built along an already existing rail owned by Canadian Pacific.

According to Craig Schoenfeld, spokesman for Direct Development Company, the project will enable the exportation of renewable energy from Iowa to markets out east. The project spans 350 miles consisting of the 2,100-megawatt underground transmission line.

“It will start at about Cerro Gordo County, and pass through eight counties in northeast Iowa and across Illinois,” says Craig Schoenfeld.  “That will eventually wind up in the Pennsylvania-New Jersey grid for companies and consumers wanting to utilize Iowa’s wind energy.”

The project will utilize environmentally friendly construction methods to avoid negatively impacting landowners and habitat. Craig Schoenfeld explains that the project would use a natural infrastructure that already exists, with the corridor for transmission safely underground.

 

Chicago Infrastructure With Craig Schoenfeld

The existing infrastructure between Chicago and the east coast is a perfect path to be utilized, allowing Iowa to provide renewable energy to other U.S. regions. The initiative to become more environmentally conscious is growing, and commercial companies are now striving to implement the best environmental practice. Business giants like Facebook, Google, Amazon, and others are pursuing renewable energy sources such as wind and solar more than ever before. Craig Schoenfeld hopes to tap into the current, rising market demands.  

The project will be a boost to renewable energy production in north-central Iowa by opening up a distribution line for current and future renewable energy projects. While the market for clean energy exists, Craig Schoenfeld explains that it’s not necessarily in the Midwest where it’s created.

“We have the abundance to have the ability to produce it,” says Craig Schoenfeld. “Now by creating the infrastructure to move that product where that higher demand is, we think that’s going to be good for both the producers as well as the consumers”.

Direct Connect Development Company hopes to begin the project in about 18 months, with a completion date of 2024. Three years ago, a similar project stalled when Rock Island Clean Line withdrew its plans. Their project would have cost $2 billion, stretching a 500-mile overhead transmission line that would have transported wind energy across 16 counties from northwest Iowa into Illinois.